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HighQuest Subsidiary Soyatech Announces Featured Speaker at Soyfoods 2009 Conference (1.19.2009)

HighQuest Subsidiary Soyatech Announces Featured Speaker at Soyfoods 2009 Conference

Press Release -- SOUTHWEST HARBOR, ME -- January 19, 2009 -- Dr. Ronald E. Guymon of the Food and Brand Lab at Cornell University will be a featured speaker at the Soyfoods2009 Conference in Anaheim, California on March 3. Presented by Soyatech, LLC, the global media, marketing, and event platform for the food, oilseed and agribusiness industries, the conference will take place at the Anaheim Hilton in conjunction with the Nutracon Conference and SupplyExpo, which are produced by New Hope Natural Media.
Dr. Guymon serves as Director of Corporate Engagements at the Food and Brand Lab, which uniquely focuses on the psychology behind what people eat and how often they eat it. The Lab has as its mission helping consumers eat more nutritiously and responsibly. Dr. Guymon’s presentation, “Marketing Nutrition: Lessons for Positioning Soy-Based and Other Healthful Foods,” will set the stage for an intense day of learning strategies covering such topics as:

•    How is the marketing of nutrition different than the marketing of any other attribute of a product?
•    What are we learning about the labeling of healthy foods?
•    How might soy-based and other healthful foods be marketed to combat obesity?
•    How can the perfect customer be profiled?

“Dr. Guymon’s presentation adds a fascinating new dimension to the Soyfoods2009 Conference, which will focus on fostering innovation and new growth in the production and marketing of soy-based and other healthful foods,” said Joe Jordan, Content Director for Soyatech.

Dr. Guymon holds a Ph.D. in Instructional Psychology and a Bachelor of Sciences in Education. His diverse career experience includes senior management positions in the corporate sector. In academia, he has served as university professor and in other adjunct faculty assignments. He also served as director of the worldwide literacy program for the LDS Church Educational System, where he developed and implemented basic literacy programs among less-advantaged countries of the world. For the past 25 years, representatives from the majority of the Fortune 500 companies have requested his consultation services, seminars and lectures. 

In addition, Dr. Guymon has pioneered Healthy Weight Coach, a program for wellness providers and their patients, based on his work in the area of mindless weight loss. Using mainstream medical research and working with prominent medical doctors, Dr. Guymon developed a curriculum and self-tracking system that complements the popular diet regimens. The program is endorsed by Dr. David Jack, MD, former director of the American Board of Bariatric Medicine, and Dr. Brian Wansink of the Cornell University Food and Brand Lab. Combined with Dr. Wansink’s Mindless Eating research, Dr. Guymon’s Healthy Weight Coach effectively addresses the problem of why as many as 95% of all diets fail long-term.

Dr. Guymon joins a prestigious list of conference speakers that include Peter Golbitz, Director of International Business Development, SunOpta Grains and Foods Group; Jim Hershey, Executive Director, World Initiative for Soy in Human Health; Gary Hirshberg, CEO, Stonyfield Farm; Barbara Katz, President, HealthFocus International; Dr. Mark Messina, President, Nutrition Matters, Inc.; and Dr. Lester Wilson, Professor, Iowa State University.

The Soyfoods2009 Conference will explore issues such as the potential for the U.S. soyfoods market; how soy can help fight America's nutrition problems; how currently understood soy health benefits affect the market for soyfoods; the role of soyfoods in developing world nutrition; macro trends in North American flavor preferences and the opportunities these present for healthful foods; and emerging soybean ingredient processing technologies.

The program is designed for soyfoods manufacturers and marketers; manufacturers of healthful food ingredients; nutritionists and dietitians; retail food buyers; healthful foods’ manufacturers and marketers; and food processing equipment manufacturers.

For more information about Soyfoods2009 or to register, call 800-424-SOYA or visit http://events.soyatech.com/conferences/SF09.htm. The early bird registration deadline is January 31, 2009, and special regular rates apply for not-for-profit organizations and universities.

About Nutracon Conference & SupplyExpo
The Nutracon Conference (www.nutraconference.com) and SupplyExpo (www.supplyexpo.com) attract the health and nutrition industry’s senior-level innovators: product development teams, thought-leaders, and renowned experts and professionals interested in science, technology,  business issues, global commerce, regulatory updates and market data. Both events are produced by New Hope Natural Media (www.newhope.com), a division of Penton Media, Inc., the leading media resource and information provider for the natural, organic and healthy products industry.

About Soyatech, LLC
Soyatech (www.soyatech.com) is a global media, marketing, and event company that assists food, oilseed, agri-business, and agri-transportation sector firms to assess and develop market opportunities through its publications, conferences, webinars, and widely used internet platform. Founded in 1985, the company publishes the annual Soya & Oilseed Bluebook, the industry’s leading source of information on oilseed and agribusiness companies and products, an industry-focused email newsletter (in daily and weekly editions), and Soyatech.com, the award-winning business-to-business online resource for the industry. Soyatech’s information services are referred to by tens of thousands of the world’s leading commodity, food and biofuels companies in over 100 countries every week. Soyatech, LLC is a wholly owned subsidiary of HighQuest Partners.

About HighQuest
HighQuest Partners is a management consulting and strategic advisory firm that helps executive teams around the world to make better informed decisions about their strategies, investments/m&a, and governance. Since 1992, HighQuest and its subsidiary SJH & Company have completed over 500 strategic assignments for strategic players and financial investors & their portfolio companies in the global grain, oilseed, food, agribusiness, biofuels, industrial, & financial services sectors.
For More Information

Contact: Jennifer Noble, 607-254-6302,

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