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Soy Innovation Africa to Engage Business Leaders in Emerging Markets With the Potential of the Soybean (1.21.2010)

Soy Innovation Africa to Engage Business Leaders in Emerging Markets With the Potential of the Soybean

Press Release -- SOUTHWEST HARBOR, ME -- January 21, 2010 -- Soyatech, LLC, the leading soybean and soyfoods industry intelligence resource, today announced that it is organizing Soy Innovation Africa: Cultivating Potential in Emerging Markets in collaboration with Soy Southern Africa, National Soybean Research Laboratory and the World Initiative for Soy in Human Health. This event will take place on August 26-27, 2010 at The Westin Grand Hotel in Cape Town, South Africa.
 “This conference is designed to provide entrepreneurs and industry leaders in emerging economies with the tools to produce, source, process and utilize soybeans and soy products efficiently,” says conference chair Philippe de Lapérouse (Managing Director with HighQuest Partners and in charge of its Global Food, Agribusiness and Biofuels practice), “The Soy Innovation Africa program will offer attendees different perspectives on trends and developments in the global soybean market, as well as new technologies and strategic insights from international leaders on a range of topics including crop production, soybean processing, soyfoods, biofuels and animal feed.”

Plenary sessions will address:

• global supply and demand forecast for soybeans, oilseeds and grain;
• potential for wider cultivation of soybeans in Africa;
• soybean’s role in ensuring global food security; and
• opportunities for soybeans in small enterprise.

Breakout sessions will provide an opportunity to delve deeper into such issues as production, transport and processing of soybeans; the production and applications for soybean ingredients; and the creation and utilization of soybean-based foods, animal feed and biofuels.

“We are excited to be an original and primary supporter of Soy Innovation Africa,” says World Initiative for Soy in Human Health Executive Director Jim Hershey, “While soccer’s World Cup will have finished by the time we arrive in South Africa for the conference, we still anticipate a ‘world cup’ of soy industry leadership in Cape Town next August!”

Soy Southern Africa, which will bring key leaders with a diverse set of expertise to Soy Innovation Africa to discuss the use of soybeans and soy products in emerging markets, has joined the alliance producing the event in order to broaden its members’ knowledge base and industry relationships. The National Soybean Research Laboratory will tap its wealth of global soyfoods’ industry research in order to contribute to the conference program.

Soy Innovation Africa will be co-located with the 15th World Congress of Food Science and Technology (August 22-26, 2010 at the Cape Town International Convention Centre). More information about that conference can be found at

For more information about Soy Innovation Africa or to register, call 800-424-SOYA (or 207-244-9544) or visit:
http://events.soyatech.com/conferences/SIA2010.htm. Special registration rates apply for delegates from Africa as well as members of Soy Southern Africa and the South African Association of Food Science and Technology.

About Soyatech, LLC
Soyatech (
www.soyatech.com) is a global media, marketing, and event company. Through its publications, conferences, webinars, and widely used internet platform, Soyatech helps companies and investors active in the food, oilseed, agribusiness, and agri-transportation sectors to assess and develop market opportunities in the soybean and oilseed sector. Founded in 1985, Soyatech publishes the annual Soya & Oilseed Bluebook, the industry’s leading information resource covering oilseed and agribusiness companies and products, an industry-focused email newsletter (in daily and weekly editions), and Soyatech.com, the award-winning business-to-business online resource for the industry. Soyatech’s information services are used by tens of thousands of the world’s leading commodity, food and biofuels companies in over 100 countries every week. Soyatech, LLC is a wholly-owned subsidiary of HighQuest Partners LLC.

About World Initiative for Soy in Human Health (WISHH)
WISHH is headquartered at the American Soybean Association in St. Louis, Missouri. Since Illinois and other soybean farmers founded WISHH in 2000, WISHH has worked in 23 countries to improve diets as well as encourage growth of food industries. For more information about WISHH, please visit

About Soy Southern Africa (SSA)
Soy Southern Africa (
www.ssa.org.za) was established in 1999 to foster the growth of the soy industry in the countries of southern Africa. SSA represents 32 companies and institutions involved in the sector from South Africa, Swaziland, Botswana, Zimbabwe and Mozambique. SSA focuses on training, product development and technical consultancy services for soybean production and utilization, specifically aimed at small-, medium- and micro-enterprises. SSA also acts as a soy industry liaison to government and media representatives.

About National Soybean Research Laboratory (NSRL)
The National Soybean Research Laboratory located at the University of Illinois is a leader in developing innovative processing and marketing techniques involving soy. NSRL participates in research, outreach and education efforts that benefit producers, stakeholders and the soybean industry. NSRL is supported through a number of funding resources including generous support from the Illinois soybean checkoff. NSRL strives to educate society on the advantages of a soy-enriched diet along with promoting the health benefits of eating soy. NSRL research efforts include production and nutrition, in addition to ascertaining ways to overcome malnutrition through the use of soy in international development programs. More information is available at
About HighQuest Partners LLC
HighQuest Partners (www.highquestpartners.com) is a management consulting and strategic advisory firm that helps executive teams around the world to make better informed decisions about their strategies, investments/m&a, and governance. Since 1992, HighQuest and its subsidiary SJH & Company have completed over 500 strategic assignments for strategic players and financial investors & their portfolio companies in the global grain, oilseed, food, agribusiness, biofuels, industrial, & financial services sectors.

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