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Soyfoods Sales Fall for First Time in a Decade: Soyatech, SPINS Report< (9.27.2010)

Soyfoods Sales Fall for First Time in a Decade: Soyatech, SPINS Report

SPINS -- SCHAUMBURG, IL -- September 23, 2010 – According to Soyfoods: The U.S. Market 2010, a report which has just been released by SPINS, Inc. and Soyatech, LLC, retail sales of soyfoods products declined in 2009 to $4.5 billion for the first time in a decade. In examining soyfoods sales and industry trends during 2009, the report points out that the U.S. market for soyfoods has felt the effects of the overall economic downturn. The study’s authors note that consumer awareness of the health benefits associated with soy and its expanded presence in multiple distribution channels are leading factors in soyfoods’ continued success.
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Interestingly, the report cites data which confirm that the conventional supermarkets and natural products retailers took the biggest hit in sales losses. Losses of 2.3% to 4.0% in supermarkets and natural product stores surpassed the "other channels" category of retail outlets for soyfoods, including Wal-Mart, club stores and foodservice operations, where sales fell 1.3%. The 6.5% decline of soymilk beverages sales, the leading soyfoods category, significantly affected sales losses, while other leading categories such as meat alternatives, energy bars and meal replacements maintained positive sales growth. Of the top 10 soyfoods categories, soy-based condiments achieved the strongest growth -- up 5.4% to $136 million.

Soyfoods: The U.S. Market 2010, the ninth report produced as a collaborative effort between by SPINS and Soyatech, provides detailed information on the U.S. market by category, sub-category, brand and distribution channel.

The topics covered in the report include:
• opportunities for further growth in this healthy food sector;
• major industry players impacting the marketplace and driving growth;
• major competitive sources of non-soy proteins; and
• future developments in soyfoods.

"Despite market contraction in 2009, with soyfoods now a $4 billion industry in the U.S., Soyatech and SPINS anticipate that opportunities for innovation will enable the industry to continue growing,” said Philippe de Lapérouse, managing director of Soyatech’s advisory and consulting practice.

For more information or to order the report, please contact Laiza Martinez at
lmartinez@spins.com or 847.908.1200 ext. 1254.

www.spins.com) is the first company to offer Natural Products sales data to the industry. Established in 1995, SPINS is now the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services.

Soyatech (
www.soyatech.com) is a global media, marketing, and event company that assists food, oilseed, agribusiness, and agri-transportation sector firms to assess and develop market opportunities through its publications, conferences, webinars, and widely used internet platform. Founded in 1985, the company publishes the annual Soya & Oilseed Bluebook, the industry’s leading source of information on oilseed and agribusiness companies and products, an industry-focused email newsletter (in daily and weekly editions), and Soyatech.com, the award-winning business-to-business online resource for the industry. Soyatech’s information services are referred to by tens of thousands of the world’s leading commodity, food and biofuels companies in over 100 countries every week. Soyatech, LLC is a wholly owned subsidiary of HighQuest Partners.

Media Contacts:

Jennifer Fuller
(847) 908


Joe Jordan
(207) 244-9544

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